Company Profile

Qingdao Haier Technology Co., Ltd. is a leading provider of smart home operating systems and whole-house smart scene solutions in China. Recognized as a "National Key Software Enterprise" by five ministries including the National Development and Reform Commission and the Ministry of Industry and Information Technology, it is also the leading enterprise in the software and information service industry chain in Qingdao. The company has won over 30 major provincial and ministerial awards, including the first prize of Shandong Province's Science and Technology Progress Award, the special prize of Qingdao City's Science and Technology Progress Award, the Wu Wenjun Artificial Intelligence Science and Technology Progress Award, the special prize of the first National Artificial Intelligence Application Scene Innovation Challenge organized by the Ministry of Science and Technology, and the first prize of Shandong Province's Artificial Intelligence Innovation and Entrepreneurship Competition.

The company has been committed to providing technological and platform support for the smart home industry, leading the technological development of the industry. It has successively developed the first smart life operating system UHomeOS customized for smart homes, as well as the core technology engine of smart homes - the Haier Smart Brain, building a new ecosystem of smart home interconnection of people, machines, and things, and providing proactive services. Based on the Haier Smart Brain, it has launched a whole-house smart scene solution, bringing users a smart life that is imperceptible yet ubiquitous. In 2023, The company released a landmark achievement in the field of artificial intelligence - the industry's first smart home vertical domain model HomeGPT, which realizes natural human-computer interaction, intelligent device Q&A and control, and a qualitative leap in proactive service experience. HomeGPT has been rated 4+ by the China Academy of Information and Communications Technology in both model capability and model application modules.

Case Introduction

I. Case Overview:

Haier Smart Home Intelligence is an innovative achievement by Haier in the realm of artificial intelligence. It serves as an AI-era user interaction portal, leveraging the strengths of Haier's scenario ecosystem. By utilizing multi-agent collaborative scheduling technology, this engine not only facilitates a precise match between individual user needs and the agile production capabilities of the company but also fosters mutual value creation between the company and its users, ushering in a novel model of human-machine interaction.

II. Technology and Application Status:

The Haier Smart Home Intelligence integrates and applies cutting-edge technologies in the field of artificial intelligence, such as large models and intelligent agents. Based on two core intelligent agents, the User Agent and the Enterprise Agent, it has developed multi-agent collaborative applications, achieving a continuous cycle of user value and enterprise value creation.

The User Agent focuses on enhancing the basic connectivity and voice experience in smart homes. Relying on an advanced AI operating system, it achieves precise understanding of user intentions and provides a new human-machine interaction experience through cross-application intelligent scheduling. This makes the control and interaction of home devices more intuitive, natural, and personalized.

The Enterprise Agent, on the other hand, focuses on improving the production efficiency and quality of the enterprise. It is capable of conducting multi-dimensional, multi-level data analysis, gaining deep insights into the true needs of users, and assisting the enterprise in adapting to market changes more nimbly, achieving the intelligentization of service processes. This not only increases customer satisfaction but also brings about improvements in operational efficiency for the enterprise.

The User Agent, as our Xiao You Agent, is applied in the smart home domain. It integrates capabilities from various large models, including language, text, image, and video, to facilitate natural and in-depth interactions with users through a multi-modal intelligent interaction terminal, creating a human-centered intelligent service.

The Smart Brain Screen offers voice-controlled interactions, allowing users to access all visible functions via voice commands. The flexible GUI technology creates personalized interaction interfaces, enabling users to customize scenes with simple voice commands and providing rich application services like music.

The Smart Home App enhances convenient handheld interactions, allowing users to accomplish multiple tasks with a single voice command. Xiao You can send images or videos to answer user queries and possesses knowledge on various topics, including cooking guidance, translation, and creative living.

The voice network devices enable precise interactions nearby. Devices equipped with voice modules, such as refrigerators, air conditioners, and speakers, achieve accurate control through the integration of full-link reconstruction and the fusion of large and small models, effectively handling complex tasks.

The Enterprise Agent has been applied in various fields such as planning, marketing, customer service, and service, enhancing the production efficiency and quality of enterprises.

For instance, the Planning Agent constructs multi-dimensional, multi-level data analysis models to deeply analyze and gain insights into public opinion, which allows for timely understanding of user feedback, identification of product issues and potential risks, and improvement of product and service quality, while also predicting market trends.

Furthermore, the Service Agent deeply integrates appliance data, service systems, and AI to efficiently resolve appliance failures, reducing the burden on customer service and service technicians, and enhancing the entire service process experience.

III. Innovation Highlights:

1. AI Interaction Ecosystem for Smart Homes: The Haier Smart Home Intelligence has constructed a whole-house AI ecosystem, realizing the leap from individual device intelligence to the intellectualization of the entire home environment. Through multi-agent collaboration, it has not only enhanced the level of home intelligence but also strengthened the enterprise's adaptability to market changes and personalized services.

2. Seamless Multimodal Interaction Experience: The Haier Smart Home Intelligence integrates multimodal interactions such as voice and touch, providing a seamless, intuitive, and highly personalized interaction experience. It allows users to choose the most natural interaction method based on their habits and the current context.

3. Context-Aware and Predictive Interaction: The Haier Smart Home Intelligence, through deep learning, has achieved the ability to perceive context and predict interactions. This means the intelligent system can anticipate user needs and proactively provide services, greatly enhancing the user's smart experience.

4. Dynamic Personalized User Interface: The Haier Smart Home Intelligence uses flexible GUI technology to dynamically customize the user interface, interaction logic, and operation process according to user behavior and preferences, providing a truly personalized experience.

5. Whole-House Smart Scene Adaptive Platform: The Haier Smart Home Intelligence, through the collaboration of the Smart Home Brain Screen and Xiao You Agent, achieves adaptive control of whole-house intelligent devices and proactive scene recommendations, providing a personalized living environment to meet the needs of different family members.

IV. Promotion Value:

1. Innovative User Experience: The Haier Smart Home Intelligence interactive engine, through multimodal interaction and personalized interfaces, provides intuitive and natural human-machine interaction experiences, meeting the high-end demands of users for smart homes in the AI era.

2. Corporate Intelligent Decision Support: The Haier Smart Home Intelligence interactive engine empowers enterprises with advanced data analysis and predictive modeling, offering keen market insight and intelligent decision-making, accelerating the enterprise's ability to respond to market changes.

3. Construction of Smart Home Digital Service Ecosystem: The Haier Smart Home Intelligence interactive engine has built a digital service ecosystem for smart homes in the AI era, integrating internal and external resources to continuously enhance product and user interaction experiences, and also leading the transformation of smart home service models towards high-end evolution.

V. Benefit and Risk Analysis:

The promotion and application of the Haier Smart Home Intelligence interactive engine signify a significant leap in the field of smart homes. It not only significantly enhances the quality of users' smart life but also drives innovation and development across the entire smart home industry chain, creating more employment opportunities and economic growth points for society. Moreover, by optimizing home energy management and improving the efficiency of household appliances, the engine helps reduce energy consumption and waste, making a positive contribution to environmental protection.

However, the birth of new technology often comes with new challenges, and data security and personal privacy protection are focal points of concern. To this end, the Haier Smart Home Intelligence interactive engine has incorporated high-standard data protection measures as a core consideration in its design and implementation process to ensure the security of user information.